Alex Woodie
Avoiding the Pitfalls of Bigger Data at the Human-Machine Interface
The demand to use big data for a competitive advantage in commercial fields has never been greater, but all too often practitioners get distracted by the data's noise, instead ...Full Article
How Uber Uses Big Data to Optimize Customer Experience
If you’ve ever used Uber, you’re aware of how ridiculously simple the process is. You press a button, a car shows up, you go for a ride, and you ...Full Article
How to Build a Data Lake in One Simple Step
Gartner turned heads last year when it declared the majority of data lake projects would end in failure. As a self-avowed “old dog” of data warehousing, EMC’s Bill Schmarzo ...Full Article